Internet +, the office supplies industry will become a trend

Standing on the tuyere, pigs can fly!” Lei Jun made “Tyukou” and “pig” become famous overnight. Now that the O2O typhoon is getting stronger and stronger, the “pigs” of all walks of life want to fly, but the cruel Internet game rules It was decided that only the first place can fly, the second and third places can only follow, and the "pigs" afterwards can only fall to death no matter how hard they fly. How to become the first in this industry? Seizing the entrance becomes the key Where!

As a B2C model platform, the entry point for contention is the offline end consumers, the C group. In order to compete for this entrance, all walks of life are fighting round after round. In 2014, Didi and Kuaidi each burned more than 1 billion in order to attract customers to develop new taxi consumption habits. When the two merged in 2015, when everyone thought they were going to "die down", as Uber invaded the domestic market, Didi invested another 1 billion yuan to promote "Orange Monday" free activities; Meituan Takeaway and Ele. There are rounds of financing, time after time of free bills, full reduction activities, and the war has been fought from 2014 to 2015...Retail, catering, beauty industry, automobiles, logistics, home improvement, etc., are all incessantly Carry out O2O integration. In the era of internet finance, the "leftover" is king! Everything the e-commerce giants do is to use a fulcrum to leverage the entrance of consumers' entire lifestyle, seize more market share, and hope to become the last "leftover" in the frenzied entrance battle.

Judging from the current domestic structure, the B2C ecosystem has basically taken shape, the industry leaders have already segmented the market, and others are basically unable to step in. Where are the new opportunities? The answer is: B2B, right at the entrance of the enterprise! Enterprises will become the entrance to the next round of competition, and the competition for enterprise entrance will become a new "outlet".

Everyone has to eat, and they have to eat every day, so eating is the most basic and frequent just need for people! And the normal operation of the enterprise also has to "eat", and there is also the rigid need of the enterprise. Looking at the categories of materials purchased by enterprises, there are no more than furniture, equipment consumables, stationery, paper products, gifts, security and labor insurance and other office materials. These are the rigid needs of enterprises and the most basic conditions for normal operation of an enterprise.

To seize the entrance of an enterprise, the industry with the highest viscosity and frequency is the best entry point, and the closest connection with the enterprise in terms of viscosity, frequency, and rigidity is undoubtedly the office supplies industry. ! If office supplies can be used as an entry point to seize the enterprise entrance, the subsequent value-added services (human resources, office information software, entrepreneurship, legal affairs, car rental, plants and flowers...) can all be integrated through this entrance.

With the rapid development of the Internet, more and more government agencies and enterprises have gradually become accustomed to and rely on online procurement for the procurement of office materials, and tend to be transparent, sunny, and one-stop procurement with comprehensive services. A new market door is opening to the Internet. This is a trillion-level market with great development potential!

However, the current situation of the office supplies industry is not optimistic. At present, the quality of practitioners in the entire office supplies industry is generally low, showing the characteristics of small, scattered, and chaotic, and a large part of the practitioners have traditional business models and backward concepts; companies in the industry have low levels of informatization and simple management; in the industry There are few companies involved in e-commerce, and there are no e-commerce giants in the industry. To stand on the "outlet" in the process of seizing the entrance of the enterprise, it is necessary to adopt a brand-new business model and integrate resources.

Some people with keen sense of smell have seen the huge market for office supplies in China and are eager to try. For example, Staples has been looking for opportunities to acquire companies in the Chinese industry and quickly copy its American model; JD.com established a major customer department to focus on the development of government procurement and central SOE procurement; Deli Office leverages JD.com to build its image as an “office solution provider”; to implement B2B transformation in concerted efforts, first realize full e-commerce in channel wholesale; Chenguang established Shanghai Chenguang Kelipu to enter the office direct sales field... and The ultimate goal of these industry leaders is to point at the "enterprise terminal". They all want to integrate products and channels through the Internet, compete for market share in one-stop procurement of enterprises, and compete for enterprise entrance. Here, we boldly assert that the era of a comprehensive reshuffle of the office supplies industry has arrived, and within three years 3-5 national platforms will inevitably emerge as a "one-stop office material procurement solution" provider. The new O2O pattern of "Internet + Office" will become an inevitable trend in the development of the industry.